Very rarely in the world of Hip Hop today do you encounter the best of all worlds. An artist with hit making ability, an image that is marketable yet honest and genuine, matched with sharp business savvy all wrapped in one.
Recording artist SaleSe represents just that.
Businessman by day, Nightlife guru by night, but ALWAYS an artist first...
Born Robert Stephen Salese in the Bronx, NY, where it all began, the Italian-American artist was able to experience Hip Hop simply by walking out of his front door. From "prep school to the projects" and the "Hamptons to Harlem", SaleSe truly did experience both sides of the coin... And now more than ever, SaleSe feels the need to give the music business what it's been lacking... Creativity, a fresh perspective, a reason to party and a dose of that New York City reality...
SaleSe began penning rhymes at the age of 13, but took his craft more seriously at 16. After his peers realized he had a serious knack for story telling and rhyming words, SaleSe recorded songs casually to feed the local buzz.
At the age of 19, however, he hooked up with the Legendary Cold Crush Brother's own Almighty KayGee and got a taste for the industry side of things. After building a heavy street buzz by becoming the Metro Channel's Freestyle Friday champion and having a demo circulating in the streets that catered to SaleSe's song writing ability and more commercial side, the labels began to come knocking. Although a promising future seemed destined at the time, after 2 major record deals gone sour, the ups and down of the game and the politics involved behind the scenes, SaleSe saw first hand that all that glitters isn't gold.
"I really went through it. The highs the lows, the broken promises, the empty dreams. But like I always say, whatever doesn't kill you only makes you stronger. And pain develops character..."
Now, years later, after a slew of club performances from NYC to Florida, over 100 appearances on various mix tapes, being featured in Niteline Magazine, Vocab Magazine, ShyGirl Magazine, New York Faces Magazine and more, a DVD circulating on the Internet with SaleSe battling it out cipher style with Kanye West, a BlackBerry full of industry contacts from A&R's to CEO's & DJ's galore, SaleSe is back in the booth with a vengeance, although he never really left...
"Everything that is being done right now, the rapping verses with the R&B choruses that you find on EVERY big record out nowadays, that's exactly what my first album sounded like. That was 8 years ago... People would criticize the music and say that it was too "Hip-Pop" and not enough "Hip Hop"... Look at the game now... Guess I was WAY ahead of the curve..."
After founding Single Life Entertainment, SaleSe's record label and promotional company, he has used his marketing and promotional talents to build a name for himself, his company and his artist, Propa. "Not to sound so typical or cliche, but I am a hustler for real. I always knew how to make it happen, one way or another. Must be the Italian in me..."
With a larger than life personality, an expensive taste for fashion (especially his trademark sunglasses) and a new mix tape titled "Family Dinner" with features from a few big name artists along with production from the hottest up and coming producers in the game, SaleSe is back at it and better than ever.
"I could sit here and tell you who I know, what I've done in the street and the industry, and what could've, should've and might've been. That's the past. Let's leave it there and focus on right now."
With over 50 unreleased songs in the stash, an artist under his management company, his new partnership in Ram Man/Single Life Studios, a sunglass line in the works, being one of the founding fathers of IHHM (Italian Hip Hop Movement) and running the hottest nightclub in The Bronx, SaleSe has his hand in a little bit of everything.
"I feel there's 2 people that the world should hear, Rob Salese and SaleSe, the gentleman and the gangster, and I plan to give them both through my music.
Stay tuned..."
For more on SaleSe, go to:
www.salesenyc.com
www.facebook.com/robsalese
www.twitter.com/salesenyc
www.twiturm.com/salesenyc
www.youtube.com/salesenyc
www.myspace.com/singlelifeentertainment
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